Definition
Altruology (noun)
[al – tru – ol – uh – jee]
- the belief that a company should but its people, customers and employees, ahead of profits.
Our Story
Biography
Anthony Mink is a marketing and branding expert who has applied his expertise to build and sell 3 fast-growing brands, accumulate over 10 million fans on social media and generate millions in revenue since 2011. Anthony is passionate about people, and business and loves creating ways to unite the two together for a common purpose. He started Altruology because he believes brands should put their people (customers and employees) over profits and his mission is to build brands that solve problems, create community and have a positive impact on everyone who they do business with.
Past Projects
ProFootballFever.com
PFF was an NFL licensed merchandise ecommerce site. Covering all 32 NFL teams, we built a social following of almost 4 million fans. PFF launched in August 2012 with an overwhelming success. Due to our fan following, social presence and detailed coverage of all 32 NFL teams, PFF was acquired in August 2013.
CollegeSportsFever.com
Following the success of PFF, we launched CSF in March 2013 just in time for March Madness. CSF was a licensed NCAA merchandise ecommerce site and with nearly 1 million fans, our launch was very successful. We built CSF for 6 months before it was acquired by a competitor in September 2013.
LadiesLife.com
LadiesLife is an online news, media and publishing platform focused on empowering and inspiring women. The site launched in Jan. 2015 and grew from 0 to over 1 million unique pageviews a month in only 3 short months! Due to our rapid growth and a passionate social following of 3.5 million fans, LL was acquired after just 3 months of its initial launch.
Current Projects
LiveBearded.com
Live Bearded is a men’s lifestyle brand dedicated to helping true beardsman grow the best beard possible. We sell great products at great prices and stand behind every product we sell with a LIFETIME Guarantee!
OUR MISSION
As a company, we want to be a catalyst for positive growth and change. We believe life is a wonderful adventure and it is our personal responsibility to help inspire, lead and empower as many beautiful souls as possible. As a company, our mission is to build brands with purpose, connect people to their passions and leave the world a better place than we found it.
By 2020, Altruology has a mission to donate $1,000,000 to organizations working with kids, underprivileged children and at-risk youth. The future starts with our children, so let’s enable their light to shine bright!