[al – tru – ol – uh – jee]
- Merging the art of kindness, selflessness and altruism with digitalmarketing & online commerce
- A purpose driven culture passionate about developing premium, world-class brands that lead, inspire and positively transform everyone we interact with.
- The science of building brands, products & creating movements that are purpose driven yet passion focused.
WHO ARE WE
We are a unique mix of creative thinkers, strategists, designers, Interweb techies, bloggers, podcasters, social media gurus, marketers, sales specialists, digital treasure hunters and dream seeking adventurists from all over the world who share a passion for learning, growing and chasing their dreams! Our primary focus at Altruology is building beautifully designed brands and products that provide massive value to our customers. We believe you should love what you do, stand behind everything you create and always be there for you friends, family and customers!
We are leaders •
We are friends •
We are family
We are Altruology!
Anthony is the creator who dreamed up the idea, mission, and purpose of Altruology. As a college-drop out with very humble beginnings, Anthony has worked so many random, oddball jobs that it’s hard for him to keep track of them all! He has done everything from flipping burgers at McDonalds, picking fruits and nuts at an orchard, loading semi trucks overnight, and even door-to-door sales for home security systems.
As a young man, Anthony was determined to find his life’s work and he quickly realized it would never happen working for someone else so in 2007 Anthony set out to start his own company. After investing every last dollar (and many more he didn’t have), into no less than a dozen failing ventures from 2007-2009, he woke up in July 2009 broke and bankrupt. With NO idea what he wanted to do, he decided to throw out everything he thought he knew and start over fresh.
In a moment of “grace” as he describes it, he sat down and furiously wrote out his dream life. He envisioned a life filled travel, beautiful beaches, turquoise oceans and a business he loved. By the time he was done… Anthony had a clear plan of action and knew exactly what he needed to do!
He knew in that moment the only way he would be fulfilled in life was building a business around both his passions and his dream lifestyle.
This gave him the inspiration to start an online marketing company and over the next 18 months (July 09 – Jan 11) he worked 20+ hour days to turn his dream into a reality. In January 2011 Anthony made is first dollar online and by April 2011 he quit his job and has since traveled through and lived in 32 countries!
Anthony specializes in traffic/lead generation, media buying and social media marketing. Since 2011, Anthony’s companies have generated multiple 7 figures and he has successfully built and sold three rapidly growing brands. As a self-proclaimed dreamer, Anthony is passionate about building and growing online businesses, and chasing his dreams—while inspiring others in the process.
Mike Barnes is a project manager, team leader, and operations expert. Previously a manager and corporate officer in retail banking, Mike has over 7 years of experience managing diverse teams in a variety of settings. He left banking in 2013 and started a consulting and project management company. He then joined forces with one of his best friends and internet marketer Anthony Mink to help create Altruology, LLC.
With Altruology, Mike launched and managed a six figure sports ecommerce website which was successfully sold in 2014. He then was the lead project manager and content strategist for an entertainment and lifestyle website that was successfully sold in 2015. He has become the chief operational officer for Altruology and handles all the behind the scenes action for the company’s projects. He loves working in a team environment and getting the opportunity to work with such talented and inspiring people.
In line with the mission and vision of Altruology, Mike is passionate about altruism and helping others. He served as a corporate volunteer coordinator for Habitat for Humanity home builds from 2009 to 2013. During this time he filed grant applications that helped fund and build 5 homes for deserving families. He has a passion for mentoring and coaching that is not only in the professional setting but outside of work as well.
From his little home town of Sweet Home, Oregon to his current home in Raleigh, North Carolina, Mike values quality time with family and friends above all else. He is grateful for the opportunity to serve the world while having the flexibility of location.
What We Do
At our core, we are brand building digital marketing agency who specializes in mining the internet for gold. As a full service digital marketing agency, we seek (mine) unique opportunities online (our gold) where we believe can build a premium, innovative brand that adds massive value to our customers while fulfilling an unmet need in the marketplace.
We are very deliberate with our approach and never start or acquire a brand that isn’t in complete alignment with our core values, company mission and purpose. We focus exclusively on the creation, development or acquisition of our own internal brands. Traditionally, digital marketing agencies sell & or perform marketing services for clients. We do not. We believe in our team and abilities so much, rather than selling them to other companies, we use them ourselves!
From start to finish, our team manages every aspect of the brands we build or acquire with an expertise in product development, sales funnels & marketing systems, social & digital media, paid advertising, product fulfillment and on going customer relations.
PFF was an NFL licensed merchandise ecommerce site. Covering all 32 NFL teams, we built a social following of almost 4 million fans. PFF launched in August 2012 with an overwhelming success. Due to our fan following, social presence and detailed coverage of all 32 NFL teams, PFF was acquired in August 2013.
Following the success of PFF, we launched CSF in March 2013 just in time for March Madness. CSF was a licensed NCAA merchandise ecommerce site and with nearly 1 million fans, our launch was very successful. We built CSF for 6 months before it was acquired by a competitor in September 2013.
LadiesLife is an online news, media and publishing platform focused on empowering and inspiring women. The site launched in Jan. 2015 and grew from 0 to over 1 million unique pageviews a month in only 3 short months! Due to our rapid growth and a passionate social following of 3.5 million fans, LL was acquired after just 3 months of its initial launch.
Vacaye is a travel and lifestyle brand and publishing platform working with travel writers, bloggers and content providers from around the world to capture, curate and share the worlds most beautiful destinations!
Live Bearded is a men’s lifestyle brand dedicated to helping true beardsman grow the best beard possible. We sell great products at great prices and stand behind every product we sell with a LIFETIME Guarantee!
Set to launch in 2017, Vitaful is a health and vitality movement on a mission to inspire as many people as possible in hopes to improve the quality of their health. Ultimately, their lives will change for the better by making the switch to organic whole foods, all-natural nutrition and empowering wisdom, insight and information. We believe health is the ultimate wealth, food is medicine and our body is our temple! Be Vitaful, live with passion and energy!
Set to launch in 2017, Mind Alchemy is a mindfulness movement dedicated to leading, inspiring and empowering individuals who want to tap into there full potential. Mediation, focus, memory enhancement and neuro-hacking are all coming soon with Mind Alchemy. Greatness is within reach!
Coming in 2017, Spirata is a men’s lifestyle clothing brand and it’s all about “Living Inspired.” As a lifestyle and travel brand, this passion project is 100% focused on encouraging people to follow their heart and chase there dreams.
As a company, our mission is to build brands with purpose that connect people to their passions and lead to a dynamic improvement in their mind, body and spirit. Our goal is to to inspire, lead and empower through our ideas and projects.
We want to be a catalyst for positive growth and change. We believe life is a wonderful adventure and it is our personal responsibility to help inspire, lead and empower as many beautiful souls as possible. As a company, our mission is to build brands with purpose, connect people to their passions and leave the world a better place than we found it.
By 2020, Altruology has a mission to donate $1,000,000 to organizations working with kids, underprivileged children and at-risk youth. The future starts with our children, so let’s enable their light to shine bright!
To avoid criticism, say nothing, do nothing, be nothing.
A moment’s insight can sometimes be worth a lifetime of experience.
Kindness in words creates confidence. Kindness in thinking creates profoundness. Kindness in giving creates love.
Gratitude is the sign of noble souls.
Gratitude is my greatest prayer. Thank you is my favorite mantra.
What we fear doing most is usually what we most need to do.
The two most important days in your life are the day you were born and the day you find out why.
In the end, we only regret the changes we didn’t take.
Those who have a WHY to live, can bear almost any HOW.
Don’t ask what the world needs. Ask what makes you come alive and go do that! Because what the world needs is people who have come alive.
Remembering you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
Be bold, take chances, live inspired, feel blessed.
Decisions shape destiny.
The best way to predict the future is to invent it.
Every great dream begins with a dreamer.
A journey of a thousand miles begins with a single step.
Don’t wish it was easier, wish you were better.
Trade your expectations for appreciation and you create a new world.