Altruology (noun)

[al – tru – ol – uh – jee]

  1. the belief that a company should but its people, customers and employees, ahead of profits.

Our Story

Anthony Mink Founder & CEO View Bio

Past Projects

PFF was an NFL licensed merchandise ecommerce site. Covering all 32 NFL teams, we built a social following of almost 4 million fans. PFF launched in August 2012 with an overwhelming success. Due to our fan following, social presence and detailed coverage of all 32 NFL teams, PFF was acquired in August 2013.

Following the success of PFF, we launched CSF in March 2013 just in time for March Madness. CSF was a licensed NCAA merchandise ecommerce site and with nearly 1 million fans, our launch was very successful. We built CSF for 6 months before it was acquired by a competitor in September 2013.

LadiesLife is an online news, media and publishing platform focused on empowering and inspiring women. The site launched in Jan. 2015 and grew from 0 to over 1 million unique pageviews a month in only 3 short months! Due to our rapid growth and a passionate social following of 3.5 million fans, LL was acquired after just 3 months of its initial launch.

Current Projects

Live Bearded is a men’s lifestyle brand dedicated to helping true beardsman grow the best beard possible. We sell great products at great prices and stand behind every product we sell with a LIFETIME Guarantee!





As a company, we want to be a catalyst for positive growth and change. We believe life is a wonderful adventure and it is our personal responsibility to help inspire, lead and empower as many beautiful souls as possible. As a company, our mission is to build brands with purpose, connect people to their passions and leave the world a better place than we found it.

By 2020, Altruology has a mission to donate $1,000,000 to organizations working with kids, underprivileged children and at-risk youth. The future starts with our children, so let’s enable their light to shine bright!

  • To avoid criticism, say nothing, do nothing, be nothing.


  • A moment’s insight can sometimes be worth a lifetime of experience.

    Oliver Holmes Sr.

  • Kindness in words creates confidence. Kindness in thinking creates profoundness. Kindness in giving creates love.

    Lao Tzu

  • Gratitude is the sign of noble souls.


  • Gratitude is my greatest prayer. Thank you is my favorite mantra.

    Anthony Mink

  • What we fear doing most is usually what we most need to do.

    Tim Ferriss

  • The two most important days in your life are the day you were born and the day you find out why.

    Mark Twain

  • In the end, we only regret the changes we didn’t take.


  • Those who have a WHY to live, can bear almost any HOW.

    Victor Frankl

  • Don’t ask what the world needs. Ask what makes you come alive and go do that! Because what the world needs is people who have come alive.

    H. Thurman

  • Remembering you are going to die is the best way I know to avoid the trap of thinking you have something to lose.

    Steve Jobs

  • Be bold, take chances, live inspired, feel blessed.

    Anthony Mink

  • Decisions shape destiny.

    Tony Robbins

  • The best way to predict the future is to invent it.

    Alan Kay

  • Every great dream begins with a dreamer.

    Harriet Tubman

  • A journey of a thousand miles begins with a single step.

    Lao Tzu

  • Don’t wish it was easier, wish you were better.

    Jim Rohn

  • Trade your expectations for appreciation and you create a new world.

    Tony Robbins

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